Samsung · spaces and retail · national retail chain
Brand rules for partner stores
task
One set of rules for how Samsung appears in partner stores across Russia.
what I did
A guidebook for brand shops, shop-in-shops and island zones: zoning, customer journey, planograms, fixtures, wayfinding.
what changed
The team was expanded by 4–5 people and the work was recognised in Korea. After I left the staff, Samsung asked me back for another year.
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