20 years · Leo Burnett, Grey, Cheil/Samsung · Samsung asked me back for another year
Network-agency quality without the agency mark-up. I'm responsible for the creative in full: from the idea and the style to how the project works in a shop, on a site and in a feed. My own team can work with me and join projects — designers, 3D visualisers, a stand engineer, production. I put it together for the task at hand, with no unnecessary links in the chain.
Nine projects that show the scale. There are 33 in total — from national chains to one-off tasks.
4 photosAsked back for another year after I left the staff
5 photosFixtures a manufacturer builds from the drawing and the brand rolls out
5 photosTV, radio, outdoor, digital and stores — in one style
4 photosNew packaging for the whole range and brand rules
4 photosFrom the 3D concept to the day on site
5 photosFrom sketch to finished structure under one lead
6 photosName, style and merchandise launched as one coherent whole
4 photosA concept as a finished project: strategy, visual, roll-out
6 photosA response to the market’s demand for “cheaper and faster” — product and lifestyle visuals that need adapting to dozens of formats without losing art direction or brand style.
Click a row to open the work in that direction.
People come not for a service but at the moment they need to win. I work with brands directly, with agencies and with manufacturers — as a creative partner who strengthens their offer.
Launch — a new brand, product, store format or dealer network: idea, style, space, first materials.
A tender or pitch — a concept, key visual, 3D and a presentation that wins.
An event or exhibition — a brand zone, a stand, a scenario for the guest.
A relaunch — rebranding, localisation for the Russian market, a new style.
An important meeting — a presentation for an investor, a partner, a forum.
Every project starts with a question: what should change in the business? We agree on the goal and the number, my team and I do the work, then we check the result against your analytics. Work at the intersection of idea, design, space and visual storytelling — where a brand can not only be seen, but understood, presented, tested and felt in a real environment.
We work out what should change and how to check it.
2–3 ideas shown in pictures right away, not in words.
The team takes the chosen idea through to design, 3D and standards; I answer for the level.
With your team or with mine: designers, 3D, production.
We look at the result together with your analytics; what worked, we develop further.
One page: three observations and three directions. I look at the site, social media, shops or marketplaces — what your customer actually sees.
For: anyone who wants an outside view before a project starts.
I show 2–3 directions in pictures; the one we choose, the team takes through to finished materials.
For: a launch, a pitch, a relaunch.
I run the creative from idea to execution — with your team, or with trusted designers, 3D and production.
For: a new brand, a shop, an event, a seasonal campaign.
Like your own in-house creative director, minus the headcount: I brief the team, sign off on contractors' work, keep the bar high. That's how I worked with Samsung for a year after leaving the company.
For: brands with their own marketing team.
We fix the price and timeline before starting — they don't grow along the way. Between you and whoever does the work, there are no managers and no mark-ups.
My name is Nikita. 20 years in advertising: Leo Burnett in Frankfurt and Moscow, Grey, Cheil/Samsung. I'm responsible for the creative in full — from the idea to how it works in a shop, on a site, and in a feed. I have my own team: designers, 3D, a stand engineer, production. After I left the company, Samsung asked me back for another year to lead the creative.
New brands, ATL/BTL, pitches, VK Fest 2026.
Brands and agencies: concepts, style, spaces.
Pitch concepts for events and BTL, leading the team.
Asked back after leaving the company: creative, consulting, overseeing contractors' work.
BTL, events, retail.
I join your team as a freelance creative or art director — for a tender, pitch or project. No competing for your client. Terms are agreed per task.
Have a tender or a launch? Send the brief or the tender assignment — within two days I'll reply with what concept I can offer and in what timeframe, or join as a freelance creative lead.
A concept and 3D for one specific task — no competing for your client.
From concept to design supervision — I'm involved exactly as much as the task needs.
Ongoing work with a manufacturer or a brand: concepts for every tender and launch.
I also build websites — ones that don't just look good, but bring in leads.
Send me the brand name or a link — I'll send back a short review: three observations and three directions. Free, with no obligation. If you like it, we'll discuss the task and I'll name the price right away.
