4 photosSamsung
Asked back for another year after I left the staff
portfolio · 33 projects · 20 years
from the logotoa national chain
Brands, shops, stands, campaigns and pitches. The six biggest projects up top, everything else below with a filter by direction.
33project
5directions
157frames
SamsungAudiCoca-ColaGazpromX5 / PerekrestokMiramistinDanoneToshibaHansaEldoradoM.VideoLentaPyaterochkaHuaweiMoscow Department of CultureP&GHonorStrongbowRenaultOBIRaffaelloNestléMövenpickMarlboroVTBKorkunovKarusel
©01major projectsflagships
4 photos
5 photosHonor
Fixtures a manufacturer builds from the drawing and the brand rolls out
5 photosX5 Perekrestok
TV, radio, outdoor, digital and stores — in one style
4 photosMiramistin
New packaging for the whole range and brand rules
4 photosVK Fest 2026
From the 3D concept to the day on site
5 photosGazprom Neft
From sketch to finished structure under one lead
01
Idea and concept
I work out what to say and how it should look — before the team starts production.
5 photosAI in the process
Several directions in days, not weeks
3 photosNinjaGoods
Where the brand was losing strength and what to change
3 photosRZD Tour
A product review and a new partnership model
6 photosAI production of visuals
A response to the market’s demand for “cheaper and faster” — product and lifestyle visuals that need adapting to dozens of formats without losing art direction or brand style.
02
Brand and style
I build brands from scratch and develop existing ones: from the idea and positioning to identity, brand books and rules for every channel — so the brand is recognised on the shelf and in the feed.
4 photosPipshale
One coherent system instead of scattered decisions
5 photosX5 Perekrestok
TV, radio, outdoor, digital and stores — in one style
4 photosX5 Perekrestok
From idea to the visual on the shelf
4 photosE-commerce
The brand is recognisable on the marketplace too
4 photosMiramistin
New packaging for the whole range and brand rules
6 photosYooz and Bestwood
From updating the rules to a new brand from scratch
6 photosMTS Camp
Name, style and merchandise launched as one coherent whole
collection · 5 framesPackaging
The product looks finished before it is produced
03
Spaces and retail
Stores, zones, stands, offices. This is where you see straight away whether an idea works: people come in, stay, buy.
4 photosHonor and M.Video
The product at the heart of the idea, interactive and VR 360
4 photosinDrive
An office standard that can be repeated in any city
4 photosSamsung
Asked back for another year after I left the staff
5 photosHonor
Fixtures a manufacturer builds from the drawing and the brand rolls out
collection · 5 framesExhibition stands
Design, contractors and supervision under one lead
collection · 4 frames3D: retail spaces
The client sees the space before the first rouble is spent
collection · 6 frames3D: outdoor and festivals
From sketch to the final 3D model
04
Campaigns and events
One idea across every channel: key visual, shoot, POSM, festival.
4 photosVK Fest 2026
From the 3D concept to the day on site
3 photosInternational campaign
A visual style used in 40+ countries
5 photosInternational campaign
References, storyboard, light and locations — through to final retouching
5 photosVTB
Campaign adaptations without losing recognition
7 photosKorkunov
A mechanic where the main prize is shared
4 photosG-Drive
One concept across all channels and a PR special project
5 photosGazprom Neft
From sketch to finished structure under one lead
collection · 4 framesVisuals and graphics
One style — from social media to print
collection · 6 framesKey visuals
One visual holds the style on any medium
collection · 7 framesGraphics for retail
From a new-menu poster to a promo mechanic
collection · 6 framesPOSM
Stands, displays, gift sets
05
Presentations and pitches
Concept and delivery that help win a pitch or convince management.
4 photosVTB, JTI, LADA, Pyaterochka
A concept as a finished project: strategy, visual, roll-out
collection · 4 framesB2B presentations
Concept and style for a specific audience
collection · 6 framesCorporate presentations
Business graphics for brands and agencies
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