A new brand that is a system from day one

The new youth brand MTS Camp had to be built from scratch: name, positioning, style, merchandise and a point of sale — and all of it had to read as one system, not a set of unrelated tasks.

Led the brand through the full chain: name and positioning → visual identity → packaging and product cards → point-of-sale design → launch event. The characters and pattern carried through onto the merchandise — hoodies, mugs, notebooks, patches.

The brand reached the market as one coherent system straight away — from the logo to the launch event.